Icelandic Potency
Iceland’s unpolluted air, mineral-rich volcanic soils, high altitudes, pure thermal waters and 24hrs of daylight throughout the summer months, have an incredible effect on the activity and composition of herbs grown within this delicate ecosystem.
Additionally, the cold climate makes the herbs grow slower, allowing them to develop exceptionally potent and active phytochemicals. Icelandic yarrow, for example, is believed to be four times more potent than its Southern European relative.
Icelandic herbs are renowned for their potency and purity. Tær uses only the purest organic herbs, selected from sustainable sources. Crystal clear waters, mineral-rich volcanic soil and unique climate conditions give the herbs within these products outstanding properties.
